Digital marketing is infinitely more affordable than traditional offline marketing methods. , for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
All of marketing results can be tracked and monitored.
You can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
It helps businesses to develop a wider customer base as it does not rely on physical presence or interaction
It encourages customers to interact directly with businesses
It is not limited by conventional opening times – customers can interact at a time and place convenient for them
The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.